Not so long ago, all it took to establish yourself in the marketplace was a sign above your door, a listing in the Yellow Pages, and maybe an ad in the local paper. Today, your clients will find your business online using a wide variety of tools including Google, Yelp, Facebook, LinkedIn, Google Maps, all of which are mediated by logarithmic bots.
How can you attract the bots’ attention? While it’s important that your content makes effective use of relevant keywords that describe your products and services, it’s even more critical to post regular engaging content.
Yes, your keywords should appear everywhere—your home page, the titles of your web pages, your product descriptions, your image tags, your business descriptions on social media pages, etc. But keep in mind that humans will be reading these pages, too. And, no matter how well optimized a page is for search engine bots, if it reads like a clunky list of keywords, it’ll turn human readers away. In fact, search engines like Google are beginning to look beyond a mere proliferation of keywords and are prioritizing sites with engaging and useful content.
The solution is effective writing that people will want to read and will be shared across a variety of other networks. Create a plan to publish regularly on a variety of topics and stick with it. The more you share, the more people will find you.
How can you attract the bots’ attention? While it’s important that your content makes effective use of relevant keywords that describe your products and services, it’s even more critical to post regular engaging content.
Yes, your keywords should appear everywhere—your home page, the titles of your web pages, your product descriptions, your image tags, your business descriptions on social media pages, etc. But keep in mind that humans will be reading these pages, too. And, no matter how well optimized a page is for search engine bots, if it reads like a clunky list of keywords, it’ll turn human readers away. In fact, search engines like Google are beginning to look beyond a mere proliferation of keywords and are prioritizing sites with engaging and useful content.
The solution is effective writing that people will want to read and will be shared across a variety of other networks. Create a plan to publish regularly on a variety of topics and stick with it. The more you share, the more people will find you.
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